QARAEEN, Tasneem; QAQOUR, Nora; TAQATQA , Sameh. Predictive Customer Analytics: Machine Learning for Churn Prediction and Retention. Ahliya Journal of Business Technology and MEAN Economies , [S. l.], v. 1, n. 1, p. 11–28, 2024. DOI: 10.59994/ajbtme.2024.1.11. Disponível em: https://journal.paluniv.edu.ps/index.php/ajbte/article/view/104. Acesso em: 21 jun. 2025.