AL SHAHROUR, Malik; REZEQ, Mohanad. Creative Hook Strategies in Digital Promotional Campaigns: An Analysis of Short-Form Videos (Reels) on Instagram to Measure Their Appeal to User Audiences. Ahliya Journal of Business Technology and MEAN Economies , [S. l.], v. 2, n. 2, p. 1–12, 2025. DOI: 10.59994/ajbtme.2025.2.1. Disponível em: https://journal.paluniv.edu.ps/index.php/ajbte/article/view/215. Acesso em: 15 feb. 2026.