Al Shahrour, M. and Rezeq, M. (2025) “Creative Hook Strategies in Digital Promotional Campaigns: An Analysis of Short-Form Videos (Reels) on Instagram to Measure Their Appeal to User Audiences”, Ahliya Journal of Business Technology and MEAN Economies , 2(2), pp. 1–12. doi: 10.59994/ajbtme.2025.2.1.