1.
Al Shahrour M, Rezeq M. Creative Hook Strategies in Digital Promotional Campaigns: An Analysis of Short-Form Videos (Reels) on Instagram to Measure Their Appeal to User Audiences. Ahliya Journal of Business Technology and MEAN Economies [Internet]. 2025 Dec. 31 [cited 2026 Feb. 15];2(2):1-12. Available from: https://journal.paluniv.edu.ps/index.php/ajbte/article/view/215