The Impact of Business Intelligence Tools and Big Data on Organizational Performance: A Case Study of Airport International Group
DOI:
https://doi.org/10.59994/ajbtme.2026.3.47Keywords:
Business Intelligence, Big Data, Organizational Performance, Data Management, Analytics Capabilities, Performance ReportingAbstract
This study aimed to examine the impact of Business Intelligence (BI) tools and Big Data on organizational performance within the Airport International Group. Specifically, it investigated the effects of analytics capabilities, data management, performance reporting, and Big Data on enhancing organizational performance. A quantitative descriptive-analytical approach was adopted. Data were collected through a structured questionnaire distributed using a stratified random sampling technique. A total of 150 questionnaires were distributed, of which 130 valid responses were analyzed using regression analysis to test the proposed hypotheses. The findings revealed that analytics capabilities and performance reporting significantly improve organizational performance, while data management did not demonstrate a significant effect when examined simultaneously with other BI dimensions. Big Data exhibited the strongest positive influence on organizational performance. Furthermore, integrating Business Intelligence initiatives with Big Data explained a substantial proportion of the variance in organizational performance, highlighting the complementary role of these technologies in improving organizational effectiveness. Organizations should prioritize investments in advanced analytics, real-time performance reporting systems, and Big Data technologies to improve decision-making quality, operational efficiency, and sustainable organizational performance. Social Implications: The effective implementation of Business Intelligence and Big Data contributes to improving service quality, increasing customer satisfaction, enhancing operational transparency, and supporting sustainable digital transformation initiatives. This study provides empirical evidence regarding the combined effects of Business Intelligence tools and Big Data on organizational performance in the aviation sector. It extends the existing literature by demonstrating the complementary relationship between Business Intelligence capabilities and Big Data technologies in enhancing organizational effectiveness and supporting strategic decision-making.
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