The Role of Generative Artificial Intelligence Tools in Enhancing the Educational Experience and Learning Outcomes
DOI:
https://doi.org/10.59994/pau.2025.SI.93Keywords:
Artificial Intelligence, Generative AI Tools, Educational Experience, Learning OutcomesAbstract
This study aimed to analyze the impact of learning to use generative artificial intelligence tools on enhancing the educational experience and learning outcomes among postgraduate students. It also examined the opportunities and challenges associated with integrating these tools and explored their implications for the quality and effectiveness of higher education. The study adopted a qualitative research approach based on grounded theory principles, with the aim of providing an in-depth and systematic analysis of the data. The purposive sample consisted of 36 students enrolled in the Master’s programs in Human Resource Management and Digital Business Administration at Al-Quds Open University. The data collection instrument was designed using Google Forms and comprised five sections that included semi-structured questions (both open- and close-ended) to elicit students’ opinions and experiences. The data were analyzed using MAXQDA software, which contributed to ensuring accuracy and systematic organization of the results. The findings revealed that generative AI tools play a prominent role in enhancing the educational experience and improving learning outcomes, as these tools facilitated access to information and supported learning processes. Nevertheless, the study indicated the presence of several challenges. In light of the results, the study presented a set of recommendations, including the development of a framework for adopting generative AI tools in postgraduate programs at Al-Quds Open University and similar academic institutions, as well as establishing training programs for faculty members first, followed by students. The originality of this study lies in its contribution to bridging the research gap on the use of generative AI tools in Palestinian higher education by highlighting their impact on improving the learning experience and outcomes, while also uncovering the challenges and opportunities associated with their integration.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
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